CAN Unveils Competition Proposal for Longhua Super Commercial Zone of Business District on Renmin Road
16 August 2022
CAN reveals an urban design competition scheme of Renmin Road commercial block in Longhua’s super commercial area. The competition scheme was designed in collaboration with CAPOL International & Associates Group, AECOM, and Cushman & Wakefield. The proposal addresses the strong industrial foundation of Longhua and core spots, leading the Longhua district to stand out in the new wave of digital transformation. The design aims to create an iconic and diverse built environment that digitally connected the core area of Longhua.
An Innovation-driven District
Longhua is one of the three creative hubs in Shenzhen, which is expected to transform into a digital economy pilot zone in the next decade to attract more digital talents according to the 14th Five-Year Plan. As one of the six key areas in Longhua District, Longhua Super Commercial Zone is Longhua super commercial area is an important node on Shenzhen’s central development axis, with strong future development potential. Longhua District is launching the all-round future city scene experiment, another important innovation building Shenzhen into a socialism pilot demonstration area and global benchmark city. It is set to be developed into a municipal core commercial area and a world-class consumer experience center.
Digital Pulse City
The design is based on the core positioning of “Digital Pulse City”, aiming to improve the accessibility and spatial layout of Longhua and optimize the inefficient urban textures with the diversity of urban functions and smart communities. It is set to be developed into a municipal core commercial area and a world-class consumer experience center.
The design uses “the Pulse” as the key design concept, resembling the pulse amplitude, a rhythm of life triggered by the digital world and the natural environment. The design creates four new identities for Longhua: a “a spot for local micro-tourism”, “a showcase for digital art”, “a cascading forest living room” and “a future urban model”. With twelve placemaking strategies, the scheme addresses existing issues by injecting vibrant vitality, leading the pulse of the city, and enhancing the humanistic experience. It establishes the identity of the business district through a new showcase for Shenzhen’s innovative experience.
Visualizing the Future City of Digital Art
The scheme leverages a variety of strategies to create the most vibrant urban landmark in Longhua, including thematic businesses that link the north and south of the Renmin Road area, two continuous urban interfaces and street spaces are created to provide a variety of businesses and visitor experiences. To make Longhua a systematic carrier for weekend urban recreation activities in the Greater Bay Area, the design features accessible green corridors to enhance the quality of the street touring and running north-south to create desirable yet accessible tourism micro-clusters. The city’s industrial eco-chain integrates a highly complex “industry-business-tourism-residence” development zone, creating a distinctive project scene of virtual reality and improving the district’s digital infrastructure.
The scheme envisages that the multiple TOD nodes will take on the cross-regional footfall of the international logistic hub, forming an important vibrant urban core for business, offices and commerce. With the completion of the future railway line at Longhua, a space with multiple nodes will be created, seamlessly linking underground, ground, and above-ground levels. The scheme aims to create a continuous interface for urban vitality, combined with a distinctive village-style commercial district, and a series of public projects and open spaces linked by a commercial interface, building a sparkling super commercial zone and an experiential green space network linking the urban area.
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